Our increasingly digitized lifestyle and the gimme-gimme mindset that comes with it have taken their toll. People now lose focus after eight seconds — that’s one second fewer than the attention span of your average guppy!
Some find these stats questionable, but it’s hard not to experience the effects of receding attention span. Think back to all those article you’ve “read” or YouTube videos you skipped through.
In times like these, there are only two ways for a marketing fellow like myself: either switch to catering to goldfish (hey, nine seconds are still more than eight!), or make your content bite-sized and snackable.
Sadly, goldfish don’t speak English, so here you go: 11 queue strategy tips, explained in fewer than 140 characters. Perfect for the modern Twitter generation.
Let’s dive in!
Before I forget! (Yes, that eight-second thingy applies to me, too) Here’s a quick queue tip, free of charge: Take advantage of queue management technologies.
In fact, if you
1. Focus on front end. Even in queuing, first impressions matter
Focus on front end. Even in queuing, first impressions matter.
[Tweet this!](http://twitter.com/home/?status=Focus on front end. Even in queuing, first impressions matter. https://bit.ly/2GpPH52 via @Qminder)
2. Create self-service opportunities: your customers can handle it
Create self-service opportunities: your customers can handle it.
[Tweet this!](http://twitter.com/home/?status=Create self-service opportunities: your customers can handle it. https://bit.ly/2GpPH52 via @Qminder)
3. Optimize your staffing according to visitor traffic
Optimize your staffing according to visitor traffic.
[Tweet this!](http://twitter.com/home/?status=Optimize your staffing according to visitor traffic. https://bit.ly/2GpPH52 via @Qminder)
4. Give customers something to do when waiting
Give customers something to do when waiting.
[Tweet this!](http://twitter.com/home/?status=Give customers something to do when waiting. https://bit.ly/2GpPH52 via @Qminder)
5. Make impulse purchasing easy for your customers
Make impulse purchasing easy for your customers.
[Tweet this!](http://twitter.com/home/?status=Make impulse purchasing easy for your customers. https://bit.ly/2GpPH52 via @Qminder)
6. Add digital signage, for better service status visibility
Add digital signage, for better service status visibility.
[Tweet this!](http://twitter.com/home/?status=Add digital signage, for better service status visibility. https://bit.ly/2GpPH52 via @Qminder)
7. Knowledge is power! Notify your customers about wait times
Knowledge is power! Notify your customers about wait times.
[Tweet this!](http://twitter.com/home/?status=Knowledge is power! Notify your customers about wait times. https://bit.ly/2GpPH52 via @Qminder)
8. Monitor and analyze the visitor traffic. These numbers will come in handy
Monitor and analyze the visitor traffic. These numbers will come in handy.
[Tweet this!](http://twitter.com/home/?status=Monitor and analyze the visitor traffic. These numbers will come in handy. https://bit.ly/2GpPH52 via @Qminder)
9. For faster service, implement single-line queues
For faster service, implement single-line queues.
[Tweet this!](http://twitter.com/home/?status=For faster service, implement single-line queues. https://bit.ly/2GpPH52 via @Qminder)
10. Queuing is part of service. Get your customers started right away
Queuing is part of service. Get your customers started right away.
[Tweet this!](http://twitter.com/home/?status=Queuing is part of service. Get your customers started right away. https://bit.ly/2GpPH52 via @Qminder)
11. Keep your customers free to roam about your store
Keep your customers free to roam about your store.
[Tweet this!](http://twitter.com/home/?status=Keep your customers free to roam about your store. https://bit.ly/2GpPH52 via @Qminder)
Phew! That wasn’t so hard, was it? With these 11 handy queue strategy tips, you’ll be on top of your game any day of the week.