11 Queue Strategy Tips, Explained in Fewer Than 140 Characters
Our increasingly digitized lifestyle and the gimme-gimme mindset that comes with it have taken their toll. People now lose focus after eight seconds — that’s one second fewer than the attention span of your average guppy!
Some find these stats questionable, but it’s hard not to experience the effects of receding attention span. Think back to all those article you’ve “read” or YouTube videos you skipped through.
In times like these, there are only two ways for a marketing fellow like myself: either switch to catering to goldfish (hey, nine seconds are still more than eight!), or make your content bite-sized and snackable.
Sadly, goldfish don’t speak English, so here you go: 11 queue strategy tips, explained in fewer than 140 characters. Perfect for the modern Twitter generation.
Let’s dive in!
Before I forget! (Yes, that eight-second thingy applies to me, too) Here’s a quick queue tip, free of charge: Take advantage of queue management technologies.
In fact, if you give Qminder’s free 14-day trial a try, you might as well not read the rest of this article. (Please do, though.)
1. Focus on front end. Even in queuing, first impressions matter
Focus on front end. Even in queuing, first impressions matter.
2. Create self-service opportunities: your customers can handle it
Create self-service opportunities: your customers can handle it.
3. Optimize your staffing according to visitor traffic
Optimize your staffing according to visitor traffic.
4. Give customers something to do when waiting
Give customers something to do when waiting.
5. Make impulse purchasing easy for your customers
Make impulse purchasing easy for your customers.
6. Add digital signage, for better service status visibility
Add digital signage, for better service status visibility.
7. Knowledge is power! Notify your customers about wait times
Knowledge is power! Notify your customers about wait times.
8. Monitor and analyze the visitor traffic. These numbers will come in handy
Monitor and analyze the visitor traffic. These numbers will come in handy.
9. For faster service, implement single-line queues
For faster service, implement single-line queues.
10. Queuing is part of service. Get your customers started right away
Queuing is part of service. Get your customers started right away.
11. Keep your customers free to roam about your store
Keep your customers free to roam about your store.
Phew! That wasn’t so hard, was it? With these 11 handy queue strategy tips, you’ll be on top of your game any day of the week.
