Aleksandra Sõsun

Product Marketing Lead at Qminder

With over a decade of marketing experience, Aleksandra Sõsun has built a reputation for turning complex ideas into compelling stories that resonate with audiences. As the Product Marketing Lead at Qminder, a B2B SaaS company specializing in service intelligence and queue management solutions, Aleksandra leverages her expertise to drive market intelligence, sales enablement, and content creation.

At Qminder, she ensures the product aligns with market demands while addressing customer needs seamlessly. Aleksandra has led successful product launches, crafted impactful case studies and white papers, and collaborated with cross-functional teams to optimize customer journeys using data-driven insights.

Before Qminder, Aleksandra held leadership roles, where she led growth strategies, built high-performing marketing teams, and enhanced brand positioning in competitive markets. Her experience managing international projects, including representing Estonia at global trade fairs, underscores her ability to operate on a global stage.

Aleksandra holds a Master’s degree in Social Sciences (Marketing) from TalTech - Tallinn University of Technology. She’s also certified in Executive Coaching, blending her marketing expertise with leadership skills to develop impactful strategies that drive engagement and growth.

Known for her strategic vision and customer-focused approach, Aleksandra plays a pivotal role in bridging the gap between innovative SaaS solutions and the people who need them most.

Aleksandra's most recent articles

How Investing in Self-Service Kiosks Helps Queuing

How Investing in Self-Service Kiosks Helps Queuing

What Are Self Check-in Kiosks and How Can They Improve Service Efficiency in Local Government?

What Are Self Check-in Kiosks and How Can They Improve Service Efficiency in Local Government?

Why Your City or Government Department Should Switch to a Paperless Queue System

Why Your City or Government Department Should Switch to a Paperless Queue System

How Appointment Scheduling Systems Enhance Customer Experience in Government Services

How Appointment Scheduling Systems Enhance Customer Experience in Government Services

How Appointment Scheduling Reduces Administrative Burden in Local Government Agencies

How Appointment Scheduling Reduces Administrative Burden in Local Government Agencies

The Problem With Government Office Wait Times And How to Solve It

The Problem With Government Office Wait Times And How to Solve It

7 Features to Look for in Appointment Systems for Local Government Services

7 Features to Look for in Appointment Systems for Local Government Services

7 Best Appointment Scheduling Tools for Citizen Engagement in Public Services (2025)

7 Best Appointment Scheduling Tools for Citizen Engagement in Public Services (2025)

How Improving Citizen Flow Can Deliver Measurable ROI for Local Governments

How Improving Citizen Flow Can Deliver Measurable ROI for Local Governments

Maximizing Customer Satisfaction in Local Government Offices with Appointment Scheduling Tools

Maximizing Customer Satisfaction in Local Government Offices with Appointment Scheduling Tools

What is Customer Experience and Why is It Important in the Government Sector?

What is Customer Experience and Why is It Important in the Government Sector?

Queue Management Systems: Cost vs. Benefits Analysis for Public Sector Agencies

Queue Management Systems: Cost vs. Benefits Analysis for Public Sector Agencies

How Virtual Queuing Can Solve the DMV’s Long Wait Times

How Virtual Queuing Can Solve the DMV’s Long Wait Times

Local Government Software Solutions: ERP, CRM, Accounting & More

Local Government Software Solutions: ERP, CRM, Accounting & More

Why Does the US Government Move So Slowly (Quick Answer)

Why Does the US Government Move So Slowly (Quick Answer)

What is GovTech? Benefits + Strategies Explained

What is GovTech? Benefits + Strategies Explained

Government Data Analytics: Types, Applications, and Tools

Government Data Analytics: Types, Applications, and Tools

Limited English Proficiency (LEP): Best Practices & More

Limited English Proficiency (LEP): Best Practices & More

Qminder Secures €3M Seed Funding to Revolutionize Service Flow Management

Qminder Secures €3M Seed Funding to Revolutionize Service Flow Management

Want to see Qminder in action?

Learn more