quotes about customer service

70 Customer Service Quotes to Keep You Inspired in 2022

Every business wants to provide great customer service, but few find the right motivation to do so.

Get inspired with our list of 70 quotes about customer service from top customer experience experts and public figures.

Quotes about good customer service

1. “Good service is good business.” — Siebel Ad

2. “Customer service is the new marketing.” — Derek Sivers

3. “Good customer service costs less than bad customer service.” — Sally Gronow

4. “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” — Jerry Fritz

5. “When you serve the customer better, they always return on your investment.” – Kara Parlin

6. “Customer service is about empathy.” - Chaz Van de Motter

7. “Stellar service should be non-negotiable and merchants shouldn’t hide behind self-service tools and technology when it comes to knowing their products and taking care of their customers.” – Lauren Freedman

8. “The customer is why we are here. If we take good care of them, they’ll give us good reason to come back.” – Jenny McKenzie

9. “Sales without customer service is like stuffing money into a pocket full of holes.” – David Tooman

Customer service shouldn’t just be a department, it should be the entire company.

10. “Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh

11. “Customer service is just a day in, day out ongoing, neverending, unremitting, persevering, compassionate, type of activity.” – Leon Gorman

12. “If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business.” – Mark Perrault

13. “A strong customer service culture can’t be copied.” – Jerry Fritz

14. “Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt

Quotes about customer satisfaction

15. “A satisfied customer is the best business strategy of all.” – Michael LeBoeuf

16. “Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” – Tom Knighton

17. “Customers don’t care about your policies. Find and engage the need. Tell the customer what you can do.” – Alice Sesay Pope

18. “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford

19. “You can have what you want if you help other people get what they want.” – Zig Ziglar

20. “My definition of ‘innovative’ is providing value to the customer.” – Mary Barra

21. “Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development.” – David J. Greer

Quotes about building customer relationships

22. “If you don’t care, your customer never will.” – Marlene Blaszczyk

23. “Nothing is so contagious as enthusiasm.” – Samuel Taylor Coleridge

24. “Always have an attitude of gratitude.” — James R. Nowlin

25. “Ease your customers’ pain.” — Hazel Edwards

26. “Treat the customer like you would want to be treated. Period!” — Brad Schweig

27. “Put yourself in their shoes.” — Jesse Harrison

People don’t care how much you know until they know how much you care.

28. “People don’t care how much you know until they know how much you care.” – Theodore Roosevelt

29. “Assumptions are the termites of relationships.” – Henry Winkler

30. “If you’re not serving the customer, your job is to be serving someone who is.” – Jan Carlzon

31. “The customer’s perception is your reality.” – Kate Zabriskie

32. “Until you understand your customers — deeply and genuinely — you cannot truly serve them.” – Rasheed Ogunlaru

Quotes about customer loyalty and retention

33. “Revolve your world around the customer and more customers will revolve around you.” – Heather Williams

34. “It takes months to find a customer, seconds to lose one.” – Vince Lombardi

35. “In the long arc of time, you are only relevant if customers love you.” – Tim Cook

When the customer comes first, the customer will last.

36. “When the customer comes first, the customer will last.” – Robert Half

37. “You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer

38. “It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.” – Patricia Fripp

Quotes about competition

39. “Customers who are merely satisfied remain your customers only as long as everything goes their way.” – Chip Bell

40. “In the world of Internet customer service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

41. “If you are not taking care of your customer, your competitor will.” – Bob Hooey

42. “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton

43. “The price of inaction is far greater than the cost of a mistake.” – Meg Whitman

44. “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” – Marilyn Suttle

45. “Your most unhappy customers are your greatest source of learning.” — Bill Gates

Quotes about word of mouth

46. “Courteous treatment will make a customer a walking advertisement.” – J. C. Penny

47. “One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn

A brand is what a business does, reputation is what people remember.

48. “A brand is what a business does, reputation is what people remember.” – Ted Rubin

49. “A brand is no longer what we tell the customer it is – it is what customers tell each other it is.” – Scott Cook

Quotes about customer expectations

50. “People expect good service but few are willing to give it.” — Robert Gately

51. “Always deliver more than expected.” – Larry Page

52. “Here is a simple but powerful rule: Always give people more than what they expect to get.” – Nelson Boswell

53. “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” — Richard Branson

54. “Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong.” — Donald Porter

55. “You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.” – _Marc Benioff _

Quotes about customer communication

56. “Body language and tone of voice – not words – are our most powerful assessment tools.” – Christopher Voss

57. “Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers.” — Ross Perot

Seek first to understand. Then to be understood.

58. “Seek first to understand. Then to be understood.” – Stephen Covey

59. “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie

60. “I like to listen. I have learned a great deal from listening carefully. Most people never listen.” – Ernest Hemingway

61. “If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.” – Jim Rohn

62. “The two most powerful things in existence: a kind word and a thoughtful gesture.” – Kenneth Langone

63. “The most important thing in communication is hearing what isn’t said.” – Peter Drucker

Quotes about business success

64. “Failure is not the opposite of success; it’s part of success.” – Arianna Huffington

65. “The purpose of a business is to create and keep customers.” – Theodore Levitt

66. “Strive not to be a success, but rather to be of value.” – Albert Einstein

Success is the sum of small efforts, repeated day in and day out.

67. “Success is the sum of small efforts, repeated day in and day out.” – Robert Collier

68. “Excellent firms don’t believe in excellence – only in constant improvement and constant change.” – Tom Peters

69. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.” – Steve Jobs

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For how complex customer service is, it doesn’t take much to understand its underlying principles. In fact, you can sum it up nicely in one paragraph. Here’s one last customer service quote for you:

70. “Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.” – Betsy Sanders

So now that you’re armed with 70 awesomely motivational customer service quotes, how about really going for it?

With the power of Qminder, which you can , you’ll truly take your customer service to the next level.

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